Everyone Switching to Ecommerce—Are You Still Waiting to Start?

More and more, the rise of digital technology has become increasingly prominent in our everyday lives. This digital revolution can be especially felt and seen in the sales industry. In fact, even if you haven’t thought about it, you’re likely very accustomed to the new digital world of buying and selling.

For example, say you run out of a household item or need a gift for someone. Are you going to head into a physical store to buy these items? Maybe, but likely, you’ve found yourself in the past just searching for what you need on Amazon and getting it within one to two days after the order. This idea of online shopping is widespread, and its popularity won’t dwindle anytime soon.

That’s why if your business has not transitioned or switched to a digital platform, you’re already behind. Ecommerce is vital for your success, and today, we’ll explain why everyone is switching to ecommerce and the reasons you need to start considering that transition sooner rather than later.

Why Is Everyone Switching to Ecommerce?

There once was a time when ecommerce was just a “nice to have” feature for your organization, but that’s no longer the case. In fact, ecommerce isn’t even optional in today’s day and age—it’s essential. Both B2B and B2C consumers expect it from the people they’re purchasing from, and they may even be wary of a seller that doesn’t have ecommerce as an option.

This expectation has caused many organizations to make this switch. This means if you haven’t already, you may be falling behind your competitors and losing your clients to those with ecommerce platforms. The only way to stay in the game is to keep up and make the switch.

Steadiness in a Time of Uncertainty

Ecommerce has also become appealing due to its steadiness. Right now, both businesses and consumers are feeling the effects of inflation, and it’s caused some uncertainty for both parties. During these times, ecommerce often has a competitive edge over brick-and-mortar stores—consumers are more likely to continue buying online than they are to go to a physical store.

In fact, over 20% of purchases already take place online, and this number is only projected to grow in the coming years. Because of this steady stream of revenue, ecommerce can be the determining factor between just surviving or thriving during times of uncertainty for stores.

Benefits of Ecommerce

Besides just keeping up or being able to survive during times of uncertainty, ecommerce has a myriad of benefits for those who make the switch. A few of these benefits include:

Automation for Both Sides: Not only can you set up automation to receive orders and invoices, but ecommerce also allows automation for the customer, such as refilling their cart with previously purchased products.
Accurate, Real-Time Data: Rather than having to manually update your product innovatory, ecommerce allows you to do this automatically. This provides real-time data to both you and your customers, building trust and efficiency in your processes.
Reduced Costs: Unlike a brick-and-mortar store, you don’t have to pay utilities, employee salaries, and liability insurance with ecommerce. While there are some site maintenance fees, you will be saving money in the long run.
24/7 Access: A brick-and-mortar store has a restriction of hours. You can only be open for so long and only so many people are willing to travel during certain times of the day. Ecommerce allows your customers to access your products at any time they want, increasing your sales potential.
No Physical Limitation: With a brick-and-mortar store, you can only reach so many people within an area. You’d either have to expand your store into a chain or accept your current customer base and hope for the best. With ecommerce, you can reach people anywhere around the world, allowing for easy expansion into different regional or even international markets.

The Time Is Now

The longer you wait to switch, the more you’ll be missing out. It’s better to make the switch now rather than wait until you see your sales suffer due to a lack of online presence. Why not get ahead of the game when you’re not seeing the effects yet?

With ecommerce, the best time to start was yesterday. But today is second best. There may never be a perfect time to make the switch, but we know from experience that waiting will only hurt your business, not help it. Save your business from sales loss and make the switch before it’s too late.

SmarterCommerce Makes the Transition Easy

If you’ve been using brick-and-mortar stores for years or even decades, the idea of moving over to ecommerce can feel overwhelming. Luckily, it doesn’t have to be. At SmarterCommerce, we’ve helped hundreds of businesses, just like yours, move over to an ecommerce platform through JD Edwards solutions.

Our solutions cover both B2B ecommerce, catering to the unique needs B2B customers and businesses have, and B2C ecommerce solutions, helping you control your brand and please your customers.

The time to switch is now. Make the process easy when you partner with SmarterCommerce!

Back